Synthetic Audiences
Test ideas before spending media budget.
Creates AI-powered audience proxies based on your segmentation data. Interview them, test messages, identify objections. Get directional feedback in hours, not weeks.
Reduce creative risk by testing concepts against high-fidelity synthetic audiences before launch.
We build these proxies using your Brand Intelligence - your segmentation data, persona research, and customer feedback logs. Focus allows you to interview virtual segments, identifying potential objections and resonance points early in the process.
Unlike static data, Focus can help articulate why a message might fall flat, offering directional feedback on emotional disconnects that traditional metrics may miss.
Book a call to discuss how Focus can help you test ideas faster.
